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Class Dash was a concept that came from a want to get members of Life Time more comfortable with coming back to the clubs and trying new group fitness classes. The goal was to create a sense of urgency and give rewards to try as many classes as possible and build excitement. With this came “Class Dash” which is a high-energy and exciting offering during the month of October, 2020.
Creatively this shows a large variety of the classes in this “spider web” design and shows the rainbow that is the huge selection of classes available in every membership.