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In this self-initiated project, I wanted to practice creating a compelling logo, visual identity system, and assets for a modern brand that I had made up called ‘Torched BBQ’
Throughout the project I wanted to make the brand appear to be very modern and higher class compared to the common concept of the classic barbecue. Torched BBQ will stand out because of the bright red and orange colors as well as its stark contrast with the dark blue.
In the logos design I wanted to make sure that it was able to work in any environment possible. This means the logo had to be able to adapt to size and space as well as light and dark backgrounds.