I had the privilege of being able to redesign the entire Life Time Fitness supplement line including over 40 SKUs. The goal was to make a categorized system where we could group products to the needs of our members, make it easy to spot the products you need on shelf, and stand out from the competition while remaining close to the high-end aesthetic of the Life Time brand.
Due to the global pandemic there were plenty of challenges in developing the design as well as marketing it to the public. Luckily, I used the time to grow on my 3D design skills and we were able to use renders to market the products when we didn’t have access to a proper photoshoot.
